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KOOL HERC WAS A TECHNOLOGIST

Hip-Hop was made possible because of technological ingenuity. While the culture is mainly appreciated for its artistry, a significant case can be made for its impact on technology. Hip-Hop has made a huge impact on technology companies economically. Several companies like Panasonic, Akai, and Ensoniq were able to flourish because they provided tool to enable […]

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Episode 2. The Making of Owners Illustrated Magazine

A fascinating conversation among friends and family on the struggles and triumphs of founding Owners Illustrated Magazine. The story starts off with a strategy to direct market at urban events like NBA All Star weekend in Atlanta in 2003, to other events like the Kentucky Derby, Miami for Memorial weekend, culminating with participating on the

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Episode 1. The Carnegie Mellon Lecture.

Episode 1 of the Hustlenomics Way. Hip-Hop + Business 101 covers the definition of the word Hustlenomics  by the coiner of the term Damola Idowu. He created the term in 2002 and has since register a trademark for it, to define how he went about building his Hip-Hop Business magazine Owners Illustrated and several subsequent titles.

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Owners Illustrated Magazine & Toyz Electronics, LLC Collaborate to Bring VR, Coding & STEM Outreach to the Washington Auto Show

Wole Idowu & the Betterville Mavens. A group of Washington DC & PG County Students He mentors and teaches coding Students from Washington Yu Ying Public Charter School in DC School to participate in a coding and VR Technology Experience at the Washington Auto Show hosted by Owners Illustrated magazine and Toyz Electronics founders. Washington, DC

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