The 50 Cent Economy. The Untold Stories of The American Dream
About CourseThis is a 16 week course on the approach 50 cent took to generate over $14 billion in realized value. Students also get hands on experience with their own projects. This class uses experiential and project based learning. The videos for this course are from a lecture at The Swartz Center for Entrepreneurship at Carnegie Mellon University.
How 50 Cent’s Unconventional Marketing Techniques and product creation skills generated over $14 Billion in realized value.
At Owners Illustrated Magazine, we have spent the past 18 years covering the economic impact of Hip-Hop culture.
50 Cent graced our Premier Issue in 2003, and since then, he has become a value-creating machine. From 2002 till 2020, 50 Cent has created over $14 Billion in realized value. How he has done this is an untold story of the American Dream. His tale spans surviving an assassination attempt to being integral to multibillion-dollar acquisitions by several publicly traded companies like Lionsgate, Adidas, and Coca-Cola. The diversity of these industries speaks to his economic and cultural impact, product creation skills, and marketing prowess.
THE 50 CENT’S ECONOMY
50 Cent created over $14 billion in realized value through several creative means.
As Billboard stated recently in regards to a Nielsen report, “R&B/HIP-HOP IS KING: R&B/hip-hop music continued to dominate all other genres in terms of consumption, as it did in 2018. In 2019, the genre represented 27.4% of album equivalent audio consumption – the largest of any genre.”
Most would acknowledge the cultural phenomenon of hip-hop but how about its economic contributions?
This class features videos from a course lecture given at the Swartz Center for Entrepreneurship Carnegie Mellon University. Instructor and course creator Damola Idowu presents the lecture.
What Will I Learn?
- Business Development
- Growth Strategies
- Consumer product development
- Hip-Hop Economics