How 50 Cent’s Unconventional Marketing Techniques and product creation skills generated over $14 Billion in realized value.
At Owners Illustrated Magazine, we have spent the past 18 years covering the economic impact of Hip-Hop culture.
50 Cent graced our Premier Issue in 2003, and since then, he has become a value-creating machine. From 2002 till 2020, 50 Cent has created over $14 Billion in realized value. How he has done this is an untold story of the American Dream. His tale spans surviving an assassination attempt to being integral to multibillion-dollar acquisitions by several publicly traded companies like Lionsgate, Adidas, and Coca-Cola. The diversity of these industries speaks to his economic and cultural impact, product creation skills, and marketing prowess.
THE 50 CENT’S ECONOMY
50 Cent created over $14 billion in realized value through several creative means.
As Billboard stated recently in regards to a Nielsen report, “R&B/HIP-HOP IS KING: R&B/hip-hop music continued to dominate all other genres in terms of consumption, as it did in 2018. In 2019, the genre represented 27.4% of album equivalent audio consumption – the largest of any genre.”
Most would acknowledge the cultural phenomenon of hip-hop but how about its economic contributions?
This class features videos from a course lecture given at the Swartz Center for Entrepreneurship Carnegie Mellon University. Instructor and course creator Damola Idowu presents the lecture.
What Will You Learn?
- Business Development
- Growth Strategies
- Consumer product development
- Hip-Hop Economics
Week 1- Introduction to the world of Hip Hop and Business.
Introduction to the world of Hip-Hop and Business05:00
50 Cent’s economic impact
Week 2-TV AND FILM
TV and Film Industry04:18
How has 50 Cent impacted the TV and Film industry
Week 3 FOOTWEAR
Footwear Industry Lesson00:00
Week 4 BEVERAGE INDUSTRY
Vitamin Water and the Beverage Industry00:00
Week 5 ENERGY SHOTS
SK Energy Feeding the World00:00
Week 6 SPIRITS INDUSTRY
From In the Club to Making His own Bub (Champagne)00:00
Week 7 VIDEO GAMES
Introducing Gamification with Best Selling Video Game00:00
Week 8 FASHION
How 50 Cent Generated over $200 Million in Fashion Sales with G-Unit00:00
Week 9 JEWELRY.
G-UNIT WILL TEACH YOU HOW TO STUNT00:00
Week 10 SOCIAL MEDIA.
THE SOCIAL MEDIA KING. GENERATING $ BILLIONS IN VALUE00:00
Week 11 BOOKS AND PUBLISHING
G-UNIT BOOKS SETS UP MOVIE BUSINESS00:00
Week 12 AUTOMOBILE INDUSTRY
GET IN MY CAR 50 CENT AND General Motors00:00
Week 13 TECHNOLOGY AND CONSUMER ELECTRONICS
50 CENT THE HARDWARE TECHNOLOGIST00:00
Week 14 MUSIC
OVER A HALF A BILLION DOLLARS IN MUSIC FROM MIXTAPES00:00