The 50 Cent Economy. The Untold Stories of The American Dream
About Course
How 50 Cent's Unconventional Marketing Techniques and product creation skills generated over $14 Billion in realized value.
At Owners Illustrated Magazine, we have spent the past 18 years covering the economic impact of Hip-Hop culture.

50 Cent graced our Premier Issue in 2003, and since then, he has become a value-creating machine. From 2002 till 2020, 50 Cent has created over $14 Billion in realized value. How he has done…
How 50 Cent's Unconventional Marketing Techniques and product creation skills generated over $14 Billion in realized value.
At Owners Illustrated Magazine, we have spent the past 18 years covering the economic impact of Hip-Hop culture.

50 Cent graced our Premier Issue in 2003, and since then, he has become a value-creating machine. From 2002 till 2020, 50 Cent has created over $14 Billion in realized value. How he has done this is an untold story of the American Dream. His tale spans surviving an assassination attempt to being integral to multibillion-dollar acquisitions by several publicly traded companies like Lionsgate, Adidas, and Coca-Cola. The diversity of these industries speaks to his economic and cultural impact, product creation skills, and marketing prowess.

THE 50 CENT’S ECONOMY
50 Cent created over $14 billion in realized value through several creative means.
As Billboard stated recently in regards to a Nielsen report, “R&B/HIP-HOP IS KING: R&B/hip-hop music continued to dominate all other genres in terms of consumption, as it did in 2018. In 2019, the genre represented 27.4% of album equivalent audio consumption – the largest of any genre.”
Most would acknowledge the cultural phenomenon of hip-hop but how about its economic contributions?
This class features videos from a course lecture given at the Swartz Center for Entrepreneurship Carnegie Mellon University. Instructor and course creator Damola Idowu presents the lecture.

About the instructor
Course Curriculum
Week 1- Introduction to the world of Hip Hop and Business.
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Introduction to the world of Hip-Hop and Business
5:00 -
50 Cent’s economic impact
Week 2-TV AND FILM
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TV and Film Industry
4:18 -
How has 50 Cent impacted the TV and Film industry
Week 3 FOOTWEAR
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Footwear Industry Lesson
00:00:00
Week 4 BEVERAGE INDUSTRY
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Vitamin Water and the Beverage Industry
00:00:00
Week 5 ENERGY SHOTS
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SK Energy Feeding the World
00:00:00
Week 6 SPIRITS INDUSTRY
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From In the Club to Making His own Bub (Champagne)
00:00:00
Week 7 VIDEO GAMES
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Introducing Gamification with Best Selling Video Game
00:00:00
Week 8 FASHION
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How 50 Cent Generated over $200 Million in Fashion Sales with G-Unit
00:00:00
Week 9 JEWELRY.
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G-UNIT WILL TEACH YOU HOW TO STUNT
00:00:00
Week 10 SOCIAL MEDIA.
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THE SOCIAL MEDIA KING. GENERATING $ BILLIONS IN VALUE
00:00:00
Week 11 BOOKS AND PUBLISHING
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G-UNIT BOOKS SETS UP MOVIE BUSINESS
00:00:00
Week 12 AUTOMOBILE INDUSTRY
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GET IN MY CAR 50 CENT AND General Motors
00:00:00
Week 13 TECHNOLOGY AND CONSUMER ELECTRONICS
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50 CENT THE HARDWARE TECHNOLOGIST
00:00:00
Week 14 MUSIC
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OVER A HALF A BILLION DOLLARS IN MUSIC FROM MIXTAPES
00:00:00